Week 8 - Exploring the terrain of my primary media text

1 - Samsung Washing machine advert

Analysis

Representation

Gender : The representation of a woman in this advert shows the target audience because women are more likely to use washing machines than men.

Age : The woman seems to be between 25 and 30 years old, also relating to the target audience.

Race : The white woman shows that white people are more likely to buy this washing machine.

Anchorage

By putting together all the signs of this advert, we can conclude that this washing machine is an efficient and autonomous one, good and suitable for busy adult white woman. It allows them to be confident, relaxed and pressure less while doing there laundry. They don't have to worry about anything, can have another activity during the cycle and the laundry will come out super clean after the washing cycle.

2 - Haier Fridge advert

Analysis

Representation

Gender and age : A woman between 25 and 35 years old represent the target audience because they are more likely to manage and feed a whole house with a husband and children.

Race : The representation of a white woman shows that it is a basic habit for white woman to manage or use fridges.

Anchorage

Gathering all the signs of this advert lead to the conclusion that this fridge is good for organisation and allows to have a healthy food life. It allows woman to keep their groceries in big quantity fresh and in good state. It also guarantee satisfaction after using it and is suitable for every type of persons as long as it is conserving all the food.

3 - Vacuum advert

Analysis

Representation

Gender and age: We can see a woman in her thirties showing that the advert targets the woman with the same age group. It connotes that at this age, woman are more likely responsible to use this type of objects.

Race: The race representation is a white woman, meaning that white woman are the first buyers of this type of vacuums.

Social: The persons represented are a woman, her baby and a dog. It is linked to the object showing that it allow babies, adults and even animals to live a healthy life in cleanliness

Socio-economic: By looking at the house, the design and the furniture's, we can see that it is putting a context showing that the object is suitable and within the reach of affluents people.

Anchorage

The overall meaning of this advert is that the vacuum is an efficient one with a good autonomy, capacity, and speed. It is easy to use and allow freedom as it is cordless and guarantee the satisfaction of the mothers as it will remove all the dust and make the house look clean. Also, it is giving the opportunity to mothers to let their baby play on the floor without being worried about any problems.

Compare and contrast

Similarities

1. The adverts are all about household objects

2. They all present the same stereotype of woman and home appliances

3. Some captions are on all the adverts

4. All the adverts have a woman as a gender representation

5. All the women represent the same age group

6. All the woman are smiling and seem to be satisfied of the product

7. They all wear clean and presentable clothes

8. All the adverts present a long shot type with a good lighting

Differences

1. The third advert has more social representation with the baby and the dog than the first two examples that only have women

2. The first two examples, the women are just next to their objects while the woman with the vacuum seems to be using it

3. The background are just coloured for the fridge and washing machine advert but in the thirst one, they give a context with a real background

4. Specifications and information about the objects are only on the vacuum advert.

5. The vacuum and washing machine advert are linked to cleanliness while the fridge advert is about food conservation

Reference list

1. https://www.advertgallery.com/newspaper/samusng-washing-machine-get-a-galaxy-a-series-phone-ad/

2. https://www.pinterest.co.uk/pin/497225615094112162/

3. https://www.ibuturepro.com/products/cordless-vacuum-cleaner-bp10